Properties under your control
For Google products used on any site, app or other property that is under your control, or that of your affiliate or your client, the following duties apply for end users in the European Economic Area.
You must obtain end users’ legally valid consent to:
- the use of cookies or other local storage where legally required; and
- the collection, sharing, and use of personal data for personalization of ads or other services.
When seeking consent you must:
- retain records of consent given by end users; and
- provide end users with clear instructions for revocation of consent.
You must clearly identify each party that may collect, receive, or use end users’ personal data as a consequence of your use of a Google product. You must also provide end users with prominent and easily accessible information about that party’s use of end users’ personal data.
https://www.google.com/about/company/consentstaging.html
gdpr
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